GreenScreens has partnered with the Last Prisoner Project, a non-profit organization dedicated to bringing restorative justice to those who have suffered under cannabis criminalization as more U.S. states move to full legalization.
As part of the partnership, GreenScreens will provide promotional support for “Roll It Up For Justice,” a nationwide campaign that offers cannabis consumers an opportunity to donate to the Last Prisoner Project at check out. GreenScreens will donate 10 percent of its ad network to provide advertising space for “Roll It Up For Justice” at participating dispensaries, as well as promote the program to its 200 retailer customers across the nation.
The “Roll It Up For Justice” program provides consumers the opportunity to donate to the cause by “rolling up” their purchase to the next dollar at the time of check out, with the additional funds going to support the Last Prisoner Project’s efforts. This is accomplished via cash round ups, as well as through credit or debit card processing depending on a dispensary’s point-of-sale system. The Last Prisoner Project provides training materials for store staff, as well as consumer-facing informational materials for participating retailers.
“We’ll be working to get the word out about this important opportunity and convince as many of our 200 retailers as possible to participate in this effort,” said Shawn Cutter, GreenScreens CEO. “It’s our belief that working together, cannabis industry leaders can alleviate the inequities created by cannabis legalization.”
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